Project 02: Starbucks® Shopper Marketing
The Starbucks® Signature Aisle is a premium display found in most retail stores across the United States.
Starbucks® Signature Aisle
The Starbucks® Signature Aisle is a premium display found in several retail store chains across the United States.
This project in stores in 2018 from January to February, the time of year where people try to unwind and recharge after the holidays. Following the chaos of the holiday season, the objectives were to inspire coffee drinkers to relax, find comfort in their favorites, and make their best cup of coffee.
Once our ideas were client approved, we worked with Stephen Hamilton Photography to source props, perfect each food pairing and get it all photographed. Finalized designs were then printed and shipped across the country.
The initial composition sketches.
The final pieces.
Whatever it is, the way you tell your story online can make all the difference.
Starbucks® and
Lindt at Target
During the 2018 holiday season, Starbucks and Lindt LINDOR Truffles were marketed together for Target stores. A digital ad campaign was created to showcase ways to enjoy the two together.
Above: Screenshots of a 3 panel add showcasing two recommended pairing options for Starbucks® and Lindt LINDOR
Below: Addition ads created for the program
Signature Aisle
AGENCY
Mosaic
CREATIVE DIRECTION
Liz Gazal
COPYWRITING
Deirdre O'Donoghue
PHOTOGRAPHY
Stephen Hamilton Photography
MEDIUM
Digital Compositions, Print
YEAR
2018
TYPE OF WORK
Professional
Starbucks and Lindt at Target
AGENCY
Mosaic
CREATIVE DIRECTION
Liz Gazal
COPYWRITING
Deirdre O'Donoghue
PHOTOGRAPHY
Stephen Hamilton Photography
MEDIUM
Digital Ads
YEAR
2018
TYPE OF WORK
Professional